Meanwhile, completely new professions of which no one has thought before are emerging. We decided to speak to people who mastered all-new jobs. Some of the professions are not yet on the curriculum at universities, but their development is fast paced.
Urban Farmer
We bought a bag of various seeds and special trays and started experimenting. We grew radish, basil, broccoli and other vegetables. We wanted to learn how to care for each of the plants. This was a kind of hobby for us. After a while we realised that this was not difficult; this encouraged us to continue and search for premises to expand our business.
I have degrees in engineering and humanities. Before urban farming, I had been an entrepreneur, like my partner in business. Our entrepreneurial experience helped us to grow our business, i.e., to find sales channels and scale up. We entered a competitive market and captured our market space as written in the Blue Ocean Strategy (by Chan Kim & Renée Mauborgne – Editor’s note). The book describes a sharp growth and high profits of companies which create a new demand in a new uncontested market.
