LIFE

Madi Mambetov on Media Literacy and Critical Thinking

In this first episode of “Manshuq Media Literacy Lessons,” one of our favorite writers—the Kazakhstani opinion journalist Madi Mambetov—talks about the importance of media literacy.
By Madi Mambetov

December 6th, 2022

The excellent TV show The Good Place, which was aired from 2016 to 2022, is centered around the afterlife of a group of people who made it past the pearly gates to continue their no longer mortal existence. Side-splitting at times, the series touches on very important philosophical issues. Its central takeaway is that the modern world has become extraordinarily complicated, making it virtually impossible to live a sinless life. Salvation is no longer just observing religious precepts and covenants but depends on one remaining perpetually vigilant. Nowadays, committing a deadly sin is a piece of cake.


It might seem odd to begin a text about media literacy with theology and terms like “sin” and “soul” but in the past couple of years, what the Good Place series warned us about has not only remained relevant but gained a new, vital importance. Since WWII or maybe the Cuban Missile Crisis, the world has never faced such diverse crises and catastrophes as it has in the past two years. My generation has never seen anything like it.

Back in the 1990s, as the internet spread in popularity a few years after its invention, most of its users were content with the way things were, even pleased by the new possibilities it afforded. Those commenting on the role of new media were euphoric. And why wouldn’t they be? The world was flooded by an unprecedented flow of information, practically free and almost limitless; you could find anything and everything, listen to any song, watch any movie, and read any book you wanted to. Access to encyclopedias was no longer limited to people with ample bookshelves and library passes. The musings of journalists and experts were no longer available only to subscribers or print media consumers. The spirit of a new Age of Enlightenment was in the air, and the elitism of knowledge production and consumption seemed a relic of the past. The first users of the internet were above all excited by the emerging ocean of unrestricted information, overwhelming the ability of world governments and the global elite to impose their agenda by reporting only what they thought necessary.


It seemed that the internet would become the main driver of democracy in the world, and autocracies wouldn’t stand a chance. 

The future had finally come, and we had stepped into the light after centuries of wandering in darkness!
Only the occasional voices of sceptics spoiled the generally optimistic mood, like the ancient Cassandra predicting the gloomy future. They said that uncontrollable transmission and dissemination of information would lead to an equally uncontrollable flood of lies and manipulation. Having gained access to limitless knowledge, people would nevertheless do the same they had always done—pick out a few channels and sources of information that conform to their views and blindly trust only them. And the powers that be surely find a way to make the internet work in the service of their vested interests. 

It seems like sceptics were right. After thirty years, we can say that the greatest experiment in the modern history of the world has failed.


And that’s exactly why we are talking about media literacy.


The first time I heard about media literacy was five years ago, when I went on a business trip to the US. It was the first year of Trump’s administration, and half of the country was still trying to understand how this demagogue and populist, which nobody took seriously in the beginning of the 2016 presidential race, suddenly appeared in the Oval Office. In Washington, D.C., a group of colleagues and I had a conversation with teachers of media literacy. It was then when I realized how important this subject was to both school and university curricula, and even for self-study for those who had already finished their formal education long ago. The clever use of social media, targeted Facebook advertising and support from biased conservative media brought to the White House a man who four years later attempted a coup d'état by siccing a horde of insurgents on the Capitol. QAnon and other conspiracy theories and unhinged stories about eating babies and reptilians secretly ruling the planet have resulted in real and terrifying consequences in the real world—the price we pay for our inability to separate the wheat from the chaff, our inability to assess the quality of the information we are given, and our intellectual laziness. And this is not just for the US: there are plenty of good people all around the world who have fallen victim to their own media illiteracy.

The new information era has turned dangerous precisely because of its democratizing effect on the dissemination of news and knowledge. Web sites, blogs, online forums and social media all have a voice and an audience just as news outlets or the digital versions of traditional print media do. 

The monopoly of mass media and governments over information is gone—and it’s both a blessing and a curse
Though print media was succeptible to the undue influence of governments and corporations, but still subject to professional ethics and limits. So far, the efforts to regulate the internet in the same manner have proven futile and of limited effect. As a result, everybody can only rely on themselves. The frontline in the world struggle between good and evil runs through the soul of every person, and it is critical to have the ability to use the tools available in order to not draw the wrong conclusion. The column you are reading does not cover these tools; they will be included in the subsequent texts of this texts. Our task at hand is to talk about WHY media literacy is necessary.


The present can seem especially threatening because we live in the post-truth era. Even the most ridiculous, deceitful, or hate-filled statement finds its supporters and justifications. The truth and knowledge based on objective science or facts no longer has the final say. Though this may be frightening, but it does take us back through the bewitching field of online disinformation to the beginning, to proven methods.

Science.
Science has not lost its main goal—to seek, verify, double-check and draw conclusions. Unscrupulous scientists may have tarnished its reputation, but occasional exceptions don’t change the rules of a game. Science can be trusted, which is why we are at the point where we have cures for almost all disease, near-universal literacy, minimal threats of famine, plans to colonize Mars and, of course, iPhones, digital TV and the internet. The COVID pandemic has revealed many things, among them the world’s ability to confront the threat on a global scale and develop a vaccine in less than a year. Yet we’ve seen a lot of people joining the anti-vaxxer movement. They have multiple arguments for their position, but I wonder if they are ready to face the plague, cholera or pox that killed millions of people in the past, the polio that threatened children in every public pool not long ago? These diseases were overcome only thanks to vaccines, and it boggles the mind how vaccination, rightly considered to be almost the most important achievements in the entire history of medicine, suddenly lost credibility in the eyes of many. It took only a few decades of disinformation, and it was done. 

Science.

Science has not lost its main goal—to seek, verify, double-check and draw conclusions. Unscrupulous scientists may have tarnished its reputation, but occasional exceptions don’t change the rules of a game. Science can be trusted, which is why we are at the point where we have cures for almost all disease, near-universal literacy, minimal threats of famine, plans to colonize Mars and, of course, iPhones, digital TV and the internet. The COVID pandemic has revealed many things, among them the world’s ability to confront the threat on a global scale and develop a vaccine in less than a year. Yet we’ve seen a lot of people joining the anti-vaxxer movement. They have multiple arguments for their position, but I wonder if they are ready to face the plague, cholera or pox that killed millions of people in the past, the polio that threatened children in every public pool not long ago? These diseases were overcome only thanks to vaccines, and it boggles the mind how vaccination, rightly considered to be almost the most important achievements in the entire history of medicine, suddenly lost credibility in the eyes of many. It took only a few decades of disinformation, and it was done. 

Ethics.
It would seem that the basics were written long ago in the holy books of the Abrahamic religions, with their unequivocal position against murder and theft. It would seem that these rules have been clear to everybody for thousands of years. Thou shalt not kill nor endorse murder. Thou shalt not steal. Do not betray, do not be mean, do not lie. Nevertheless, as a species we keep falling into the same trap. 

Ethics.

It would seem that the basics were written long ago in the holy books of the Abrahamic religions, with their unequivocal position against murder and theft. It would seem that these rules have been clear to everybody for thousands of years. Thou shalt not kill nor endorse murder. Thou shalt not steal. Do not betray, do not be mean, do not lie. Nevertheless, as a species we keep falling into the same trap. 

Critical thinking.
Back in the 17th century, the philosopher Rene Descartes advised us to doubt everything, and this philosophy of doubt in many respects made it possible to contest the “science” and “ethics” of the previous religious era (when both the flat Earth theory or the belief in basilisks were scientific truths, and for burning lonely old women as witches an ethical act). In the anxiety of our era, one does not want to add the call to doubt everything to our general nervousness—this could easily lead to paranoia. But you can’t do without it. 

Critical thinking.

Back in the 17th century, the philosopher Rene Descartes advised us to doubt everything, and this philosophy of doubt in many respects made it possible to contest the “science” and “ethics” of the previous religious era (when both the flat Earth theory or the belief in basilisks were scientific truths, and for burning lonely old women as witches an ethical act). In the anxiety of our era, one does not want to add the call to doubt everything to our general nervousness—this could easily lead to paranoia. But you can’t do without it. 

After reading a shocking news story, like a story about a crucified boy or the Norwegian juvenile police taking children from their mothers and handing them over to pedophiles, we shouldn’t immediately lose faith in humanity, but instead remain calm and think: “Is this really possible?” And having cooled down, we should start verifying this information. As mentioned above a number of times, the internet can give us any information we desire. However, trustworthy sources are creditable publications that care about their reputation, and the resources of most government authorities. They give information that is verified and accurate. It is useful to search for information in foreign languages, particularly in English. If there is no such opportunity, there are now thousands of fact-checking services around the world, including those in Kazakh and Russian, which work tirelessly to verify the most sensational news and give unbiased judgements. It is important not to succumb to our emotions and believe in everything. You must check the information you receive, above all the information that poses a threat to you.


Media literacy is necessary so that each individual stays human, remaining kind, honest, decent, and independent. And everything else follows from there.

Collages by Manshuq
This project is supported by a grant provided by the U.S. Embassy in Nur-Sultan, Kazakhstan. All opinions expressed are those of the author and do not necessarily reflect those of the U.S. Government or the U.S. Mission to Kazakhstan.


Данный проект реализуется с помощью гранта от Посольства США в Нур-Султане, Казахстан. Мнения, выраженные в материалах, принадлежат их авторам и не обязательно отражают точку зрения Правительства США или Дипломатической Миссии США в Казахстане.

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